Organisation & trade2 min

Why your quote PDF is part of your brand

Layout, readability and consistency: the quote is often the first serious proof a client sees. A few cues to make it look the part.

Contents
  1. A lasting first impression
  2. Readability cues
  3. Consistency with your other materials

A lasting first impression

Before the job starts, clients often compare several quotes side by side. A messy document can suggest a lack of care - fairly or not.

Readability cues

  • Visual hierarchy: section titles, spacing, sober type.
  • Totals easy to find, VAT explicit.
  • A short terms page that is readable on a phone, not a wall of text.

Consistency with your other materials

Logo, quiet colours, wording close to your emails: it all helps recognition. Tools that produce a consistent PDF save you that layout time.

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